As I embark on a journey to create my own wine, I find myself at the portion of the business start up phase containing the least amount of stress and the most amount of fun – Market research!
I’m finding that the initial difficulties at this stage of the game are deciding what type of wine I eventually want to make. I know for certain that it will be a small endeavor in the beginning – an artisan label and operation of sorts. Enjoying certain types of wine for pure consumer pleasure is one thing, but deciding what to make on a commercial level is another; so many factors to consider. I love California Pinot Noir, but do I necessarily want to enter a very competitive varietal field? I don’t know yet.
To kick things off, for the next week or so, I will look for and purchase from retail shelves only, 3 – 5 California roses at a variety of price points and producers. With every wine, I will consume at home with our nightly dinner and follow up with a tasting note post. At the end of the mini research project, I will summarize how the entire tasting experience affected me and how it might possibly affect any future business and creative decisions.
As you can see, I’ve already started the project this past Sunday…tasting note on my first selection to follow soon.